Melanie Deziel is a creative strategist for Time Inc., conceiving innovative advertising and native ad programs across all 25 iconic brands, including People, Sports Illustrated, Entertainment Weekly, Fortune and more. Previously, she did similar native ad work for The New York Times — including writing the OMMA Award winning “Women Inmates” piece in partnership with Netflix — and Huffington Post. She has degrees in journalism and editing from UConn and Syracuse University, and frequently speaks on native advertising, content marketing, social media strategy and more. You can find her on Twitter as @mdeziel.