Jocelyn Cripps is the Executive Vice President, Global B2C Marketing for the Financial Times. She is based in New York. Prior to assuming this role in 2012, Cripps was based in Hong Kong, having moved there from London to take up the role of Regional Marketing Director in June 2006. In this role, she was responsible for brand marketing across Asia Pacific and also oversaw subscription strategy and pricing, including identifying and developing new partnerships to extend the FT’s readership across the region. Prior to her role in Asia, Cripps worked for the FT in various global marketing roles, including managing the database marketing and research teams as Director of Marketing Intelligence. An experienced marketer, Cripps has worked in media and advertising for over fifteen years, developing acquisition and retention strategies for media owners such as Times Newspapers Limited and BskyB. Cripps graduated from Leeds University, UK with an honours degree in English and Latin.