Tessa Gould, Huffington Post Media Group’s Director of Native Advertising
Tessa Gould is The Huffington Post Media Group’s Director of Native Advertising, managing all aspects of The HuffPost’s native offering, including product strategy & development, as well as the in-house brand creative agency she pioneered, HuffPost Partner Studio, which is a team of talented writers, social media strategists, and designers dedicated to helping brands create quality branded content on The Huffington Post.
Prior to joining The Huffington Post, she worked in Strategy & Operations for AOL Inc. where she was part of a team tasked with executing AOL’s turnaround strategy and transforming the company into a major player in the digital media & online advertising space. Prior to AOL Tessa spent 5 years working in management consulting, where she advised Fortune 500 brands both within the United States & further abroad in Australia & New Zealand.
Tessa has both a law degree and an undergraduate degree in Business from the University of Auckland, New Zealand. She lives in Brooklyn with her husband and adopted dog Lola.
Twitter: @HuffPostPartner / @TessaG_Tweets
Facebook: https://www.facebook.com/HuffPostPartner
LinkedIn:http://www.linkedin.com/profile/view?id=38886740&trk=nav_responsive_tab_profile
The Huffington Post (sometimes abbreviated Huff Post or HuffPo) is an American online news aggregator and blog founded by Arianna Huffington, Kenneth Lerer, Andrew Breitbart, and Jonah Peretti, featuring columnists. The site offers news, blogs, and original content and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women’s interests, and local news. {Source Wikipedia}
Defining Native Advertising
Digital agencies are now in the business of establishing “newsrooms” that create branded content for online publishers looking toward ad formats that are pricier and more prominent than traditional display ads. Online publishers are embracing the advertising opportunity but still figuring out the best way to integrate it into their strategy, given that it’s not created by them. Hear two publishers define the phenomenon of native and predict where it will go from here.
Speakers:
Tessa Gould, director, native ads products, Huffington Post
Samantha Skey, CRO, SheKnows
Josh Sternberg, staff reporter, Digiday