Adam Feigen, Heineken USA

Adam Feigen, Manager, External Communications.

Adam Feigen was appointed Manager, External Communications for HEINEKEN USA in May 2011. He is responsible for overseeing the day-to-day external communications for HEINEKEN USA, as well as consumer-focused PR activities for Heineken and Strongbow. Feigen also provides public relations support for the Dos Equis, Newcastle and Tecate portfolios. In addition, he manages HEINEKEN USA’s distributor communications strategy and the development of the company’s social media strategy. In 2012, Feigen was nominated as a delegate to represent HEINEKEN globally at One Young World, a conference for young people who demonstrate excellence in leadership. The program was attended by a select group of leaders from 192 countries and featured sessions with Bill Clinton, Kofi Annan, Muhammad Yunas and more. Prior to HEINEKEN USA, Feigen served as a Senior Account Executive at PMK*BNC where he was responsible for leading the social and traditional media programs for several brands, including American Express. Feigen also previously served as a Publicist at Four Corners Communications, developing publicity strategies for Maxim, Blender, and Radar magazines supporting their editorial content. He began his career at Sloane and Company, contributing to PR efforts for New York Life, American Express Business Travel and Sentient Jet. Feigen received his Bachelor’s degree from Marist College. He currently resides in Norwalk, CT with his wife and daughter.