Westchester Digital Summit 2015 Speakers and Content
Opening Keynote: Running the Gauntlet
Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. In this keynote, Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum.
May 14: Panel Discussions
What Makes Good Content?
Multi Channel Marketing Playbook
Seeing is Believing, the Power of Visual Content
Game-Changing Digital Strategies in Sustainability – Sponsored by Entergy
The Rise of Mobile in Social/Digital Strategy
The personal computers that live in our pockets have digitized information and allowed us all to connect with anyone, anywhere. As a brand, you want to successfully connect mobile and social to reach audiences at the core of their digital usage.
Break Out Sessions
The Evolution of Social Media: From Facebook Posts to Viral Hacking
Defining Your Brand and Audience Need
- Where is the white space for your brand in the market?
- What can you offer to fill that white space and unmet need?
- Who is your target audience? (Hint: it’s not “everyone from age 18-55”). Who really needs this?
- What motivates your target audience?
- Pleasure points vs. Pain points.
- The impact of your audience’s emotional motivators, income levels, and overall lifestyle.
Go and Smell the Roses… With us!
Brad Wilson, CMO of Travelocity, discusses how his brand regained its relevance with customers — reinvigorating the brand through its unique branded integration model to achieve record hotel bookings growth, top-of-class brand equity and category-leading social engagement.
This presentation will cover the background and implementation of Travelocity’s wildly popular “Go and Smell the Roses Campaign”.
We Generation – We Can Make a Difference
It is not just a generation of me, but a generation of we. When harnessed properly, smart devices, technology and broadband media access can combine to create innovation. Join Emmy award-winning broadcast journalist Chris Hansen and entrepreneur John Guydon on a journey covering the newest trends. Learn how this relationship can raise awareness and foster a dialogue in order to create safer and more efficient communities across the globe for our future.